What’s On-Trend For Beauty In 2026
Thanks to a recent Google Beauty Trends report, we are able to gain insight into the top beauty and skincare searches around the country. Every search request for all related beauty topics were compiled and analyzed so we could fully understand the interests and intentions of Google users.
When it comes to the business of beauty, we all want to be at the top of our game. That means getting in on the latest tips, tricks, and trends to try what works best for you in terms of cosmetics and skincare.
Google Trends report is to steer marketers and those in the beauty business in the direction of the trends, helping our global audience and consumers alike to gain access to what they truly want when it comes to the best skincare and beauty products.
Beauty category queries from September 2014-September 2016 were used as the basis for this year’s trends report. Based on the measured data, trend patterns emerged and the most significant trends were singled out for this report.
Whether you’re a professional beauty maven or a skincare novice just trying to find what works, there’s always plenty to learn as these trends evolve. So, what’s the latest in beauty this year? Let’s take a look at what to expect and, most importantly, what to try in 2026!
All About The Masks
This trend seems to be so widely searched that we feel completely comfortable saying it is quite literally all about the masks this year! From charcoal to DIY egg wash masks, the Google search bar has spoken and masks of all shapes, sizes, textures and ingredients are at the top of the list.
According to a recent beauty trend analysis done by The Cosmetic Coach, 47% of facial skincare users feel they don’t have the proper amount of time to use masks even though it’s at peak interest.
The mask trend has taken skincare by storm, especially on social media. There have been 98 million total views for the top mask-related skincare videos worldwide. Users seem to be most interested in addressing the top skincare concerns of: acne, blackheads, and oily skin.
If you’re looking to stay on-trend, try the Alana Mitchell Quick Comeback Mask. It’s perfect for beauty mask first-timers! It works to reduce the appearance of wrinkles, improve elasticity, and removes impurities from the skin. You may notice smoother, more luminous skin after just one use!
Ingredients Are Important
When it comes to the products we put on our skin, making sure we’re using the proper ingredients is crucial to successful skincare. Masks, face washes, lotions, moisturizers, and scrubs are all essential, must-have products, but the ingredients that make up these things are just as important as the products themselves.
Driving growth and revenue in the skincare field are organic products made in a sustainable manner, according to Franchise Help’s industry report. Topping the list for ingredients searches are clay, aloe, charcoal, cocoa butter, baking soda, apple cider vinegar, gold, tea tree oil, and essential oils.
Deep Clean Devices
Brushes, scrubbers, and exfoliants, oh my! Facial brushes first gained traction in beauty regimens a few years ago. Facial brushes and exfoliant scrubs provide a deeper clean to your skincare routine.
If you’re looking to try an exfoliant, we recommend Eminence Organics Calm Skin Chamomile Exfoliating Peel. Safe enough to use on sensitive skin a few times per week, this peel will penetrate deeply into your pores to reveal a more luminous complexion while reducing inflammation and calming your skin.
The High Demand For DIY
More people are looking for safe, natural, and simple skincare solutions they can make themselves at home. Whether you’re looking to make your own face mask, bath bomb, or lip scrub, there are plenty of DIY recipes available online.
Natural skincare can provide solutions to many skincare needs, though not all. That being said, people are more interested than ever in creating their own products.
Google Trends reveals that the DIY search term is growing by 38%, with the overall DIY/homemade category increasing by 8% in searches across the United States.